- A Healthy Nation free from Malnutrition.
- A Developing Nation towards Nutrition Sensitive Economic Growth & Food Security.
- To create lasting solutions to malnourishment & social inequality by promoting poultry industry & its products.
- To create platform that educates, informs and inspires poultry science to all.
- Working together to feed the world.
- Pursue awareness research and learning.
- Do more with less.